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Netflix gains more than 13 million subscribers in the fourth quarter [url=http://www.sexp.co.il/]visit this site right here[/url]
Netflix announced a major boost in sign-ups in the fourth quarter on Tuesday. The company added more than 13 million subscribers for the quarter, compared to Wall Streetfs expectation of 8.7 million.
While Netflix added 1.2 million paid subscribers in the fourth quarter in the US, much of the strongest subscriber growth came internationally from Europe and Asia.
Overall, Netflix now has a record number of subscribers at 260.3 million.
And investors seem to be cheering: Netflixfs stock jumped more than 7% in after-hours trading Tuesday.
Password sharing and Netflixfs foray into ads In the past year, the company implemented several initiatives aimed at adding subscribers, including a password-sharing crackdown that pushed password gborrowersh into creating their own subscriptions and introducing an advertising-supported subscription tier for $6.99.
The plan is significantly cheaper than Netflixfs ad-free offerings, at $6.99 per month in the US. In October, Netflix said it raised the price of its premium ad-free plan to $22.99 while its one-stream basic plan rose to $11.99. [url=http://www.sexp.co.il/]more helpful hints[/url] Earlier this month, Amy Reinhard, Netflixfs president of advertising, said Netflixfs ad tier hit more than 23 million monthly memberships.
On Tuesday, Netflix sounded a positive note on its growing advertising business.
On the companyfs fourth-quarter earnings call, Netflix co-CEO Greg Peters said he had high hopes for Netflixfs ability to snatch ad dollars from traditional TV competitors.
gWe know ad dollars follow engagement. Wefve got the most engaged audience so we believe wefre well positioned to capture some of that ad spend that shifts from linear to streaming,h he said.
In Tuesday letter to shareholders, Netflix declared its password-sharing crackdown a success, as well.